Copywriter - Freelance, Remote
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Job Description & Specifications
Official role breakdown, eligibility standards, and core responsibilities
Copywriter - Freelance, Remote at Magic
Location Guidelines: Philippines · Workplace: 🌐 Remote
About the Client
Our client is a physician-founded, science-backed wellness brand in the health and nutrition space, known for a premium, clinically-informed product line and a highly engaged, loyal customer base with tens of thousands of five-star reviews. They operate as a fast-moving, high-growth DTC company where product launches, promotions, and customer touchpoints move quickly and content needs to keep pace. Trust, credibility, and precision matter deeply to their brand — every word customers read reflects the same rigor they apply to their product.
Why does this role exist?
As the brand scales, support and self-service content can't be an afterthought — it has to be as sharp, current, and on-brand as the marketing customers see before they buy. This role exists because someone needs to own that consistency: catching outdated templates, contradictory FAQs, or missing coverage before they become escalations, and building the systems (templates, style guides, AI-assisted workflows) that let the support and content functions scale without sacrificing voice or accuracy. This is a builder's role, not a maintenance role — the person who takes it will be expected to grow the scope of what "copy infrastructure" means for this team over time.
Support Copy Template Library
- Write, edit, and maintain the library of standardized responses across email, live chat, and social channels.
- Audit the library on a recurring cadence to retire duplicates, fix contradictions, and update details tied to changed policies, pricing, or products.
- Draft new response templates for product launches, promotions, expansions, and recurring customer inquiry themes.
- Version and organize content so support agents can locate the correct response efficiently.
Help Center Self-Service Content
- Write and update help-center and FAQ articles, including coverage for new products and channels.
- Identify content gaps where repeat inquiry volume signals a missing or unclear article.
- Maintain consistent formatting, structure, and internal linking across the knowledge base.
Lifecycle Transactional Copy
- Draft and revise transactional and service email copy, including order updates, account changes, delays, and resolutions.
- Partner with marketing teams on tone alignment across shared customer touchpoints.
Brand Voice Quality
- Serve as the day-to-day guardian of brand tone and voice — warm, credible, plain-spoken, and clear.
- Review agent-drafted responses for voice, clarity, and accuracy, providing specific, constructive feedback.
- Maintain the content style guide and usage guidelines.
Innovative Builder
- Develop and test generative AI prompts to scale content production without sacrificing brand voice.
- Design standardized copy templates, messaging frameworks, and style guides to streamline team workflows.
- Create dynamic content experiments and multivariate copy testing frameworks to optimize conversion rates.
- Build centralized campaign messaging repositories and asset libraries to improve cross-functional collaboration.
Enablement Support
- Translate approved policy and process changes into clear internal reference docs and summary guides.
- Support content rollouts by drafting announcement materials and quick-reference guides.
- Coordinate with graphic design teams when written material requires visual support.
Required
Comfort working in a fast-moving remote environment with asynchronous review cycles and shifting schedules
Your superpowers are...
- 2+ years of experience writing customer-facing copy in a content, support, or messaging role (DTC or e-commerce strongly preferred)
- Demonstrated ability to write independently and originally — not solely under the direct guidance/editing of another writer or manager
- A portfolio or work samples that can be reviewed and discussed in detail
- Strong written English capabilities with the ability to write consistently in a defined brand voice across hundreds of pieces
Technical
- Hands-on experience with help desk or knowledge-base platforms (Zendesk, Gorgias, Intercom, Help Scout — nice to have)
- Familiarity with AI writing tools as a drafting accelerant, paired with strong independent editing judgment
- High attention to detail regarding formatting, links, dates, and product nomenclature
- Experience with remote collaboration tools (Slack, Notion, Google Workspace)
Soft Skills
- Strong self-direction — able to manage an ongoing content backlog independently, without heavy oversight
- A builder's mindset: proactively spots gaps and creates systems, rather than waiting to be told what to fix
- Flexible and fast-moving, comfortable with shifting schedules and priorities
- Clear, plain-spoken communicator who can translate policy/process changes into simple guidance for others
WFH Set-Up
You should apply if...
What to expect...
Work Setup:
- Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
- Internet speed of at least 40MBPS
- Headset with an extended mic that has noise cancellation and a webcam
- Back-up computer and internet connection
- Quiet, dedicated workspace at home
- You take pride in owning your work end-to-end — you don't just write copy, you notice when something's outdated or inconsistent and fix it before anyone has to ask.
- You think like a builder: given a messy or nonexistent system, your instinct is to create the framework, not just patch the immediate problem.
- You're comfortable being early in a role that will grow and change shape as you prove yourself, and you move quickly without needing every detail handed to you.
- Precision matters to you — you'd rather double-check a date or product name than let something slip through.
- Remote position
- Must have a reliable internet connection and a quiet workspace
- Required to provide own computer with Intel Core i5 or something similar or higher operating system
Working Hours
- 40 hours per week
- Monday–Friday, 9am–5pm EST (note: this schedule is expected to change as the role evolves — flexibility required)
Compensation
- $8 per hour
- No benefits package included
Benefits
Originally posted on Himalayas
How to Apply: Click "Apply for this Job" to be redirected directly to Magic's official application form.
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